Global Warming - TV (3)

Jennifer Shin

http://video.naver.com/2008083018415435800

The media I found this time was a campaign commercial that was created by the ‘Environmental Defense Fund’, which is an environmental protection organization. The basic theme of the advertisement is promoting the use of public transportation. When the subway in New York City passes by the ventilation fan, the polar bear looking balloons forms in to a polar bear silhouette. After the train completely passes by the balloons shrinks back again, and totally loses its shape. By showing the connection of the polar bear balloon and the train, delivers the message to ‘prevent global warming by using public transportation’. It is trying to say that small things like taking the subway can stop global warming, and as a result save the polar bears that are suffering from the melting glaciers.

I think the brilliant idea of the ad is the key point of this television commercial, which totally grabs the attention of the viewers. It is a very simple concept and I think the producer did a successful job in creating a commercial that is easy to watch, but also has a strong message at the same time. I personally think that when the subway passes by and the balloon shrinks back again, to me it looked like the polar bears were actually dying, and it did created a sort of sympathy while watching the clip. There were not a lot of sentences, and even the sentences that appeared were very easy that I think it makes it appropriate for all kinds of audience. By closing up the signboard at the end that says ‘subways’ reveals the purpose of the ad, and the following slogans like ‘Help save the planet’ and ‘Ride, don’t drive’ leads the audience to the conclusion that riding subways can help saving the planet. Although it was a short and simple commercial, I think it is a very effective one that can delivers the theme to the audience successfully, and makes the spectators think about global warming once again.