Global Warming - TV (4)

Jennifer Shin

http://kr.youtube.com/watch?v=YiQaHuEfmdQ

The source I found today was an old television commercial of the ‘Natural Resources Defense Council’ that was released in 1990. The advertisement was mainly warning the viewers about the damage that the global warming would cause, and other several natural pollutions too. Even though the commercial was created almost twenty years ago, there were a lot of data and prediction about the global warming and many people were already concerned about it. The fact that made me sad was that, back then the attitudes of the public were positive and had hope that the situation can get better. However, now the global warming had gotten worse, and we are threaten by the sudden natural changes, although we could have done something earlier.

The opening scene with Tom Cruise and the appearance of other several celebrities like Whoopie Goldberg and Demi Moore etc. was an effective attention catcher. For another reason I think the producers’ casts many celebrities is because people tend to admire movie stars, and believe that whatever they do it is something important and pays more attention to them. I also liked the experts that appeared between every scene talking about the global warming. When professional experts of a certain field, like attorneys and analyst, appears they give a more trustworthy impression to the audience, while the celebrities who appeared previously provides a more friendly impression to the spectators. Not only talking about the global warming, but providing information about the harm of air, water, and land pollution, which causes the global warming, makes the viewers realize how serious the situation is. Showing parts with the babies make us think about our children and descendants, and offers a message that on orders to protect out children, we should stop the global warming. I also think that choosing John Lennon’s ‘Imagine’ as the soundtrack was a smart choice for the advertisement because it is a famous song and the lyrics is about an ideal world, which goes with the texts of the commercial. For a campaign, I think it was a little too long. Probably because the producers were trying to put a lot of information in it, but six minutes is a little too long for an ad, and it might be a little boring for the audience.